Fundamentos de mercadotecnía (Registro nro. 16792)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00517nam a2200181Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260814103325.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260803t1985 xx 000 0 und d |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | compra |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | BIB/09.03.04/03812 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Stanton, William |
| 245 #0 - TITLE STATEMENT | |
| Title | Fundamentos de mercadotecnía |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3a. ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | México : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | 1985 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 779 p. : |
| Other physical details | ilus., tbls |
| 500 ## - GENERAL NOTE | |
| General note | "Traducido de la 7a. edición en inglés (Fundaments of Marketing) |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | MERCADEO |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Catalogador | MJCh |
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